Privacy Policy

Last updated: July 2025
At EgoItaliano, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller
Sofa Lounge is the data controller responsible for your personal data. You can contact us at:
sales@egoitalianostore.co.uk.

Personal Data We Collect
We may collect the following personal data:

• Name and contact details (such as email address, phone number, and postal address)
• Information you provide when subscribing to our newsletter or contacting us
• Usage data and cookies information when you visit our website

How We Use Your Data
Your personal data will be used for the following purposes:

• To provide and manage our services and products
• To communicate with you, including sending newsletters and marketing communications (where you have given consent)
• To improve our website and services through analytics and research
• To comply with legal obligations

Legal Basis for Processing
We process your personal data based on:

• Your consent
• The necessity to perform a contract with you
• Our legitimate interests, provided these do not override your rights

Sharing Your Data
We may share your personal data with trusted third parties such as service providers, marketing partners, or legal authorities when required by law. All third parties are obligated to keep your data secure.

Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

Your Rights
Under the UK GDPR, you have the right to:

• Access your personal data
• Rectify any inaccuracies
• Erase your data (“right to be forgotten”) under certain conditions
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been mishandled (www.ico.org.uk)

Cookies
Our website uses cookies to enhance your experience. Please see our Cookie Policy for more details.

Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at: sales@egoitalianostore.co.uk.